GLENDALE, AZ – Taylor Swift kicked off her Reputation Stadium Tour in gorgeous Glendale, Arizona. Swift’s sixth studio album Reputation came out late 2017, and she’s worked tirelessly for months to perfect the album’s tour. Fans, or “Swifties” as they like to be called, poured into the University of Phoenix Stadium. They came armed with stuffed snakes, homemade signs declaring their love for Swift, and creative shirts with Swift’s image or impactful lyrics from different songs. Some fans had signs referring to Swift’s “Rep Room” hoping they might get lucky and be selected to meet Swift later that night. Inside the venue, Charli XCX and Camila Cabello warmed up the fans.
Charli XCX sang in a bright bubblegum pink raincoat and pants delighting fans with seven songs, two being cover songs – “I Love It” by Icona Pop, and ending with “Fancy” by Iggy Azalea. Cabello then took the stage, singing nine songs while wearing a white corset with glittery see-through sleeves and black pants with thigh-high slits. Cabello closed her set with her well-known song, “Havana”.
Swift started with a bang. First, “Bad Reputation” by Joan Jett and the Blackhearts played over the sound system, followed by a video introduction addressing Swift’s reputation. Swift then emerged on stage singing “…Ready For It?”, the first track of her latest album, to the stadium of screaming fans.
Swift spoke to the crowd before the third song saying, “I wish you could see yourselves. You’re beautiful; more than beautiful… What would that be?” fading into the song “Gorgeous”. Swift later said, “I’ve done fourteen shows in Arizona in thirteen years. Not all of them were in arenas like this. Most were in shopping malls, clubs, then opening for other artists. Now I’m doing stadiums like this, breaking the record with 60,000!”
Using state-of-the-art production on three different stages, the center being the largest at 110 feet tall, Swift exceeded expectations for those thousands of fans. Colorful confetti rained down on fans, and another round of confetti was designed as mini newspapers with “Reputation” in bold, and “Taylor Swift” written all over it. There were firework-like flares, amazing choreography with sixteen dancers, and of course no show is complete without pyro.
Creatively, Swift had a tilted stage to go along with her song “Look What You Made Me Do”. This song’s music video gained over 43.2 million views during its first twenty-four hours on YouTube, breaking the record for the most-viewed music video in one day.
Before Swift went into “Delicate” she gave the crowd an uplifting speech, “Wow I missed you guys. Since I was sixteen I’ve lived on a schedule, make an album then go on tour. Over and over, five times in a row. This time I decided to break that record with this last album. I decided I wanted to see who I would be and what my life would be like if I didn’t have a spotlight on me all the time. It was important for me, but I really missed you.” Swift shared some profound thoughts on how brave it is to pursue relationships, knowing that there’s an incredible chance to find mutual love, and also the risk of heartbreak. “It’s just delicate, you know?” As she sang “Delicate”, she was lifted in a sparkly, swirled cage, to her second stage in the back of the stadium.
When she landed, she happily asked the hungry crowd, “What’s going on back here?” She then broke into “Shake It Off” with tourmates Chari XCX and Cabello joining her. Smiling, Swift spoke again, “How is it going on this side of the stadium?” She mentioned following what her fans were saying on social media and trying to put together what they wanted for this tour. She said, “One of my favorite things about you guys in fifteen years is the music industry tells you what they [the fans] want. You can’t sing with that person or make a pop album because your fans are Country and would never understand. And I would say to them, ‘I’m pretty sure I know them better than you do.’ You stuck with me with my musical change. Thank you for that. I still write the same way. I pick up an instrument and the words come.”
After “Blank Space” Swift ran off the stage across the field seating, touching fans’ hands along the way, to her third stage. There she asked fans, “Do you like my dress?” She was greeted with cheers as the song “Dress” began. Swift transitioned to “Bad Blood”, making the entire crowd dance. During each song, the light up bracelets each fan received pulsed with the beat.
Swift had giant blow-up snakes on all three of her stages, a snake-themed mic, and she was lifted from the third stage to return to the main one in a floating snake ribbed cage. Later in the show, Swift explained the reason behind the snake theme, which every Swiftie knew. She explained that someone called her a snake on social media, along with other things. “I went through some really low times because of it. I didn’t know if I’d be able to do this anymore.” she said. “Thank you for taking the time to get to know me. For seeing me as a human being,” she concluded. Swift played a blend of “Long Live” and “New Years Day” on a sleek black piano with the word “Reputation” written in gold.
Swift got everyone on their feet with “We Are Never Getting Back Together,” the lead single from her fourth studio album, Red. That song quickly became a hit and reached the top slot on iTunes’ digital song sales chart just fifty minutes after releasing, earning the “Fastest Selling Single in Digital History” for Guinness World Record.
Swift ended her incredible twenty-song setlist with “This Is Why We Can’t Have Nice Things” with a real water fountain on center stage. With beloved songs both old and new, Swift left her “Swifties” screaming and wanting more. Her opening night in Glendale was specular, and even if Swift is an artist who started in Country music and moved toward pop, that only made her a bigger sensation. Swift may even be one of the biggest pop stars in today’s music industry, and she doesn’t care about her reputation anymore. Swift told the crowd goodnight and high-fived her dancers before leaving the stage. The show ended with the words, “And in the death of her reputation, she felt truly alive” on the screens.
Taylor Swift – University Of Phoenix Stadium 5-8-18
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