GFM

Ferocious “Beauty-Core” Trio GFM (Gold Frankincense & Myrrh) Debut New Video for Joey Sturgis-Produced Single “Taking Over”

GFM (Gold Frankincense & Myrrh), a trio of teenage sisters who have already mastered the art of balancing a Paramore style of melodicism with a Slipknot-like ferocity, have debuted a new video for the single “Taking Over.” “Taking Over” is premiering today, exclusively via Alternative Press.

“’Taking Over’ is a song about standing up for yourself and for others,” says bassist/vocalist Maggie English. “We’re not taking no for an answer and nothing is going to stand in our way. The time to join Team GFM is now before it’s too late.”

Visualizing the young band’s sound, which they have dubbed “beautycore,” director Dale Resteghini juxtaposes images of military tanks emblazoned with GFM’s pink logo with aggressive performance footage of the band in their trademark pink GFM cheerleader uniforms, as the sisters proclaim, “Get up, stand tall If we fall, then we fall together/Take your shot, the best you got/We won’t stop, and we’re taking over.”

“The girls crushed the video,” Resteghini says. “I love helping hot new bands breakthrough the noise. One listen to the single ‘Taking Over,’ I knew I had to do this. These young girls have already shown they can handle the rigors of tour life and are destined for greatness!”

The Joey Sturgis (Of Mice & Men, The Devil Wears Prada, Attack Attack!, Asking Alexandria) produced “Taking Over” is the second single from an upcoming EP.

“Prepare to hear GFM at their heaviest,” says Sturgis. “Working on this song was all about capturing the girls at their heaviest moment, shattering your ears while allowing their melodic ability to continue to shine through the rubble.”

Catch GFM Now on the First Ever Social Media E-Tour

While spending time at home during the quarantine, the trio is finding unique ways to connect with Team GFM. GFM is hosting the first ever “e-tour,” virtually touring a variety of different social media pages and platforms. The first round of tour dates have been announced on GFM’s social media pages, with more dates quickly being added. An entire acoustic performance will be featured along with a Q&A session during each livestream. Additionally, fans with a good eye will notice a phone number within the artwork for “Taking Over.” This Easter egg is an active number that is being used as fun and unique way to interact with fans.

Taking Over” is available via Apple Music

GFM Taking Over Artwork

GFM’s first album, Identity Crisis, was released in 2016, followed by Oh, The Horror! in April 2019. After touring the US multiple times, the group headed overseas to Germany in 2018, where their energetic performances established GFM as a festival favorite. A new EP is scheduled for release this spring.

(Burning Hot Events earns from qualifying purchases.)

The first single from the EP, “I Don’t Need Your Fantasy” was released earlier this year. Listen to the track here.

Members of GFM are endorsed by PRS Guitars, Sinister Guitar Picks, Schecter Guitars, SJC Drums, Sabian Cymbals, 64 Audio, Orange Amps, Gator Cases, Enki USA, Pig Hog Cables, Coffin Cases, TUK Footwear, Cheerleading Company and Boathouse Sports.

GFM Is:

  • CJ Sanders English – Guitar, Vocals
  • Magdalene “Maggie” Rose English – Bass, Vocals
  • Evie “LuLu” Louise English – Drums, Background Vocals

GFM Online:

Website | Facebook | Twitter | Instagram
YouTube | Patreon | Bandsintown

Take a second to support Burning Hot Events on Patreon!
Brianne Dunn
Content Editor at Burning Hot Events
Live Sound Audio Technician in Los Angeles. WordPress Editor for SoundGirls.org. Trained in Music Marketing and Promotions for 14 years. Guitarist, Makeup Artist. Lover of concerts, skateboarding, animals, and the horror genre. Believes in the Oxford comma.

Leave Your Thoughts on This Article

This site uses Akismet to reduce spam. Learn how your comment data is processed.